2–3 weeks
Logo & basic identity
Single logo with colour and type guidelines. Fastest timeline, clear scope, focused brief.
Process
How a brand goes from a brief to a finished visual system.
Every design project follows the same four-stage sequence. The stages are not bureaucracy — they are the difference between a logo that feels considered and one that feels guessed.
Discovery — understand before you design
We start by learning the business properly. Not just the brief — the audience, the category, the competitive context, and the feeling the brand needs to create in someone who has never heard of it before. This stage produces a strategy document, not a mood board.
What we do
brand questionnaire and interviewcompetitive landscape reviewaudience and positioning analysisvisual direction brief
What you get
written strategy documentdefined visual territoryagreed success criteriaclear direction before design starts
Concept development — two or three real choices
We develop two or three genuinely different visual directions — not variations of the same idea. Each concept has its own logic, its own personality, and its own argument for why it is right for the brand. The presentation includes a full rationale for each, not just pretty slides.
What we do
2–3 distinct visual conceptspreliminary logo explorationscolour and type directionapplication mockups per concept
What you get
presentation with full rationaleclear choice between real alternativesa decision, not a negotiationshared vocabulary for feedback
Refinement — one direction, taken all the way
Once a direction is chosen, we develop it fully. Every application tested. Every edge case considered. Every rule written down so that the brand holds up at 10px and at 10 metres, in colour and in black and white, on screen and in print.
What we do
full logo suite developmentcomplete colour and type systempattern, texture, and secondary elementsreal-world application testing
What you get
two revision rounds includedall format variants finalisedbrand ready for documentation stageno surprises at handoff
Delivery — files that actually get used
Delivery is not just sending a zip file. We organise the files logically, write enough documentation that a developer and a printer can both use them correctly, and hand over a brand that the next person who touches it will not accidentally break.
What we deliver
organised file library (SVG, PDF, PNG, EPS)brand guidelines documentusage rules and examplesprint and screen specifications
After delivery
30-day questions and clarifications windowprint vendor coordination on requestdevelopment handoff supportoptional ongoing retainer
Timelines
How long does a project actually take?
This depends on the scope and how quickly decisions are made on your side. Here are realistic ranges for the most common project types.
4–6 weeks
Full identity system
Logo suite, full brand guidelines, applications, and pattern design. Standard timeline for most brand projects.
5–8 weeks
Identity + brand book
Full identity system plus a comprehensive brand book. Extended timeline accounts for documentation and review.
3–5 weeks
Packaging design
Single product or small range. Timeline includes print specification and production file preparation.
2–4 weeks
Digital template system
Social media templates, banners, or presentation system. Scope-dependent; usually the fastest category.
4–7 weeks
UX/UI prototype
Full visual design and interactive prototype. Depends on number of screens and revision depth.